Click-to-buy advertising, a campaign which allows the viewer to buy any item on show within the screen via a simple click or QR code, is not a new idea but how will this shopping concept develop in the future? Burberry are famous for their made-to-order catwalk service, Japan saw Tesco develop a virtual supermarket in the subway and now the town of Knokke in Belgium bring us the brick-and-mortar equivalent. Bea B&B is a guesthouse with a difference. Not only is the modernist design completely captivating, you can buy everything in sight. Is there any need to consider sneaking the towels in the suitcase or shall we just buy them?!