Leader Bag Co sells luxury USA-made 'diaper' bags for the discerning mum in neutral colours and well-made fabrics. It is the identity that steals the show for us however. Alongside the wordmark is a safety pin symbol copper foiled on pale blue stock with lovable, but not-so-cutesy, animal illustrations. The styling sees a tropical plant and heritage pattern not so dissimilar to our Welsh blankets too! LOVE.