Natalie Jones

Natalie is the founder of Caro, a design brand for life and home based in Bruton, Somerset.

Having opened the store in 2015 Caro now offers a one bedroom B&B and events space used for workshops as well a studio for photo shoots. Moving to the countryside to be with her husband, Natalie left a career in London working as an Account Manager for design agency, Winkreative and previously in trend forecasting at the Future Laboratory.

‘The things I buy for the shop; I’m drawn to because I have an associated memory. For example, at home I have a very simple jug I love because it reminds me of long lunches in Italy. Using it bring me a sense of everyday happiness and wellbeing. I take that same rationale for how I curate Caro’.